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VISIT TO MAJOR CINEPLEX BANGKOK, THAILAN

Students from BSSS Institute of Advanced Studies gained valuable insights into cinema management on a field visit to Major Cineplex on April 30, 2024. The tour provided a clear understanding of the entertainment industry’s operations, highlighting the complex processes involved in managing a large network of movie theaters.

During the visit it was highlighted that Major Cineplex offers various screening formats like IMAX, VIP theaters, Kids Cinema, and Kiosk Cinema to cater to different audience preferences. This strategy was analyzed to understand how businesses enhance customer experience and adapt to market changes.

The Vice President of Major Cineplex shared key insights into the company’s strategic decisions. The focus was on how market trends and customer satisfaction shape business strategies. Aligning operations with customer expectations was found to be crucial for long-term success in the competitive entertainment industry.

The visit highlighted the critical role of continuous innovation and adaptability in the entertainment industry. Discussions focused on the necessity of adopting new technologies to enhance the movie-viewing experience, implementing advanced audience engagement strategies, and improving service offerings to meet evolving customer expectations. These insights reinforced the importance of staying responsive to market trends and consumer preferences, ensuring that businesses remain competitive in a fast-changing industry. By embracing innovation and flexibility, companies can strengthen their market position, enhance customer satisfaction, and drive long-term success.

The industrial visit to Major Cineplex was a highly enriching experience that provided students with in-depth insights into strategic business practices and the complexities of movie theater operations. The visit allowed them to observe real-world applications of customer-focused management and operational efficiency, deepening their understanding of how businesses in the entertainment industry function. These valuable observations not only broadened their theoretical knowledge but also contributed to their academic learning and professional development. By gaining practical exposure to industry strategies, participants are now better equipped to apply these insights in their future careers, enhancing their ability to adapt to dynamic business environments.

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